There are a few specific public relations (PR) degree courses available, and although these do help provide skills that some employers rate highly, as well as demonstrating an interest in the industry, they are by no means essential for entry into job roles. Employers generally require candidates to have a degree, and tend to judge them on their skills and attributes.
Although entry to the profession is generally open to all graduates/Diplomates, the following degree/HND subjects may improve your chances: communication and media studies; English and literary studies; business/management; marketing. Many agencies are very open to graduates with a vast range of degrees.
A postgraduate qualification may improve your chances of securing a PR position. However, it does not guarantee that a candidate gets a job or replace the personal qualities and experience that employers are looking for. Relevant pre-entry work experience is useful and can include vacation work, work placements, shadowing or volunteering.
Careers services often have details of placements available, but be prepared to contact PR agencies directly. Details of work placements and other industry information are available through the Chartered Institute of Public Relations (CIPR) , which students can join at a reduced rate. Membership also provides opportunities to network with employers.
Candidates should also consider PR experience they can gain whilst undertaking extracurricular activities, for example promoting a club night or writing a press release for the local media about the success of the sports team they belong to. Read job adverts in the trade press and request vacancy details to help you get a feel for the combination of skills and industry knowledge that a PR account executive needs.
Consider related jobs (e.g. journalism, marketing) for work experience, as employers often find the skills and experience gained in these roles transferable to PR. The CIPR organises a regional careers day each year for those interested in PR.