Branding

Graphic designers working in branding use images and lettering to get information across and make an impact.

This could be for all kinds of purposes, including advertising, book covers, television graphics and websites.

They also produce 3D designs for packaging, exhibitions and displays.

A graphic designer's work includes: discussing the project requirements (the ‘brief’) with clients, senior designers or account executives; providing cost quotations; choosing the most suitable materials and style; producing rough sketches or computer visuals to show to the client.

They are also involved in: using specialist computer software to prepare designs; producing a final layout with detailed specifications for typefaces, letter size and colours; working to budgets and deadlines.

Starting salaries can be around £15,000 a year. Experienced graphic designers can earn between around £19,000 and £30,000.

Senior graphic designers can earn up to £50,000 or more.

You would usually be employed on the strength of your skills rather than your qualifications.

However, most professional graphic designers have a BTEC HND, foundation degree or degree in graphic design or another art or design based subject.

You will need a working knowledge of computer design software such as: Quark Xpress; FreeHand; Illustrator; Photoshop; 3D Studio; Flash. Courses in these are available at colleges and with private course providers.

Talent and contacts are the key to getting work, and you will need to keep an up-to-date portfolio of your work to show to potential employers.

Unpaid work experience will give you the chance to develop your portfolio, make contacts and impress employers. You could also create a website to showcase your work.

Competition for jobs is strong and not all jobs are advertised, so it is a good idea to network and make contacts within the industry, and to approach companies and agencies directly.