Fashion Photographer

A fashion photographer takes photos of the latest clothes, accessories, hairstyles and make-up.

Fashion photography is seen as one of the most glamorous areas of photography and is undoubtedly one of the most competitive.

Exotic locations, foreign travel, and the chance to mingle with celebrity culture are important parts of its appeal, although the role also involves working long hours, often in uncomfortable conditions.

Work activities include: taking photographs of models, on location and in studios; building good relationships with models, helping them to relax and work well for the camera; and working well with natural bright light - location shoots often take place in sunny places - and with studio lighting, e.g. to bring out the best in skin tones and sheens from different fabrics.

They can also be: working with film or digital technology, or both; establishing good relationships with stylists, art directors, agencies and fashion editors; securing future assignments; and developing a personal, recognisable style.

Assistant photographers may start on around £12,000 a year.

Full-time photographers can earn between £18,000 and £50,000 a year.

Freelance photographers are typically paid a fee for each job, or an hourly or daily rate.

Rates can vary widely depending on experience and reputation, the type of shoot and the budget available.

Most professional photographers take a college or university photography course to develop their technical skills, although experience and contacts are also important for building a successful career.

Colleges and universities offer a wide variety of full- and part-time photography courses at all levels from begineer to advanced. Qualifications range from City & Guilds courses to foundation degrees, BTEC HNDs or degrees.

Higher-level courses usually require A levels or an equivalent such as an art foundation course or City & Guilds diploma for entry. Courses that offer industry contacts and work placements are especially useful. Some HNDs and degrees include the British Institute of Professional Photography (BIPP) Professional Qualifying Examination (PQE), which is highly regarded by employers. You should check course content and entry requirements carefully.

Finding work as an assistant photographer is a good way of gaining experience, building your portfolio and learning on the job.

You will need a keen interest in photography and good basic technical skills. To find work, you could contact professional photographers and studios directly, or use www.photoassist.co.uk.