You may not need qualifications to work in equipment hire but employers may expect you to have a degree or BTEC HND.
This should ideally be in a business based subject such as: buying and merchandising; marketing; retail management; business and management.
Some employers may consider you with other qualifications, such as engineering, IT, broadcast operations or if you can demonstrate familiarity with equipment.
Whatever your qualifications, you should ideally have some experience of working in merchandise and be able to show good business skills, an understanding of the relevant industry and the right personal qualities.