This sector comprises the advertising, media and marketing communications industry, which covers the creative, media, digital, direct marketing, healthcare, out of home, integrated communications, sales promotion and sponsorship sectors.
Every day, the UK consumer receives over 3,500 marketing communication messages. The UK advertising industry is regarded as a centre of excellence worldwide and ranks second only to the United States in terms of creative advertising awards.
It is a vibrant and fast moving industry. Approximately 3,000 advertising, media and marketing communications agencies are listed throughout the UK with about 75% of the industry's workforce to be found in London alone.