BA Multimedia Journalism aims to equip students with the multimedia skills and understandings needed to work as journalists in the digital age, together with the intellectual development expected of degree-level education. The programme’s multimedia ethos responds to the breakdown of traditional boundaries between print, radio and television companies, the online revolution, and the emergence of new methods of delivery, such as podcasts. It seeks to meet the growing demand for journalists who understand the possibilities and limitations of the new technologies and can use them to create journalism for a wide range of outlets. The programme would also provide a strong foundation for other media professions from public relations to advertising, as well as a wide range of traditional graduate-level jobs.
Content and StructureAt Level One students acquire core skills in print, online, radio and television journalism and use them to create converged web-based multimedia journalism products. They also take a compulsory module in journalism law and ethics, and evaluate the political, social and economic context of journalism in modules such as ‘ Introduction to Media Studies’ and ‘Media Histories’.
At Level Two students develop their professional skills in producing journalism for newspaper, magazine, radio, television and online outlets, and enhance their abilities to operate in a multimedia journalism environment. Students also take modules in 'Public Affairs', ‘Media Organisations’ and 'International Media’.
At the end of Level Two, students undertake a professional work placement.
At Level Three students deploy their multimedia journalism skills to produce a professional portfolio, including an online product synthesizing text, audio and video. They also carry out a major piece of research in an area of their choice. There is also a wide range of optional modules enabling students to broaden and deepen their specialist knowledge. Options include ‘Media and Politics’, ‘Contemporary Broadcasting Practice and Policy’, ‘The Global and the Local’ and ‘Good News, Bad News’.
Applications for this programme are made through UCAS, see the UCAS codes page of the CCC website. The entry requirements for BA Multimedia Journalism are BCC at A-level. A-levels in English, History, Sociology, Politics or Media Studies (or an equivalent qualification such as an Access course in Social Science) are useful, but not essential; applications from students with good A-levels in mathematics or the sciences are welcome. Evidence of involvement in journalism at school or college, or work experience on hospital or local radio, or local or national newspaper or magazine would be an advantage. An interest in the media and contemporary society, together with a willingness to take part in rigorous and challenging intellectual analysis and discussion is essential. For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
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