Marketing plays a key role in creating and maintaining a competitive advantage for companies competing in the modern business environment. Increasing competition has led to a situation where the efficient production of goods and services is no longer sufficient to guarantee the survival and prosperity of any commercial organisation. An ability to anticipate customer demand, identify target markets and communicate effectively with them is essential if an organisation is to survive in today’s turbulent market place.
The Marketing programme has been designed to produce graduates with an advanced understanding of the role of marketing in modern firms. It will also equip students with the appropriate skills and knowledge to make a specialist contribution in the workplace and also develops transferable skills (e.g. communication, IT, and team working skills) appropriate for career development and postgraduate study in marketing.
The programme is recognised by the Chartered Institute of Marketing (CIM). A student chapter supported by the CIM together with an additional CIM award for participating students has been part of the programme since September 2003. This will further enhance employment opportunities.
There are five distinct pathways available:
Marketing with Accounting
Marketing with Advertising Management
Marketing with Entrepreneurship
Marketing with Human Resource Management
Marketing and/with Business Studies
Additionally, Marketing can be combined with a wide range of other subjects in the Joint/Combined Honours Scheme.
Students looking to start preparatory work are advised to read a quality newspaper and listen to news and current affairs programmes on a regular basis. As a guide to textbooks, Principles of Marketing by Brassington and Pettitt is recommended. Part-time routes for people in employment are available.
Content and Structure
LEVEL 1
Combined Honours students follow modules in:
Marketing Principles and Practice
Developments in Modern Marketing
Marketing Analysis
Single Honours students and those combining Marketing with other Business programmes also study:
Introduction to Financial Accounting
Managing Business Information
Foundations of Management
LEVEL 2
All students study a module in Consumer Behaviour and may choose from a range of option modules including:
Direct and Interactive Marketing
E-business
Entrepreneurship
Marketing Research
Project Management
Research Methods
Retail Marketing
LEVEL 3
All students follow core modules of Marketing Planning and Markops online and may choose from a range of option modules including:
Individual Study
International Marketing
Integrated Marketing Communications
Public Relations
Retail Strategy
Service Management
Applications for this programme are made through UCAS, see the UCAS codes page of the CCC website. The entry requirements for Marketing (and all degree programmes) can be found on the entry requirements page. There are no specific subjects required to take Marketing. Information about the way we select applicants can be found on the "Offer of a place" page.
Refer to www.canterbury.ac.uk For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.