The degree is made up of two core courses, two to four optional courses and a dissertation. Core courses introduce students to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy. These courses will also cover key themes in branding, such as intellectual property rights, the changing media environment, globalisation and international trade and the impact of digital communications and marketing technologies. Throughout this core component of the degree, you will examine the very wide range of ways in which branding is currently used, from large corporations and media organisations to public sector bodies, charities, sports organisations and educational establishments. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgement.
For the optional courses, you will have an opportunity to explore some of the wider contexts for branding, by taking courses provided by other degrees in Media and Communications and neighbouring departments. Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its creative intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding.
The programme has been developed in collaboration with The Brand Union, and students will benefit from regular input from professionals working in the industry through seminars and talks from visiting speakers. Throughout your degree you can expect to be taught by experts in the field who have published widely in their respective areas of interest.
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals. 1 May. We advise early application where possible, but late applications may be considered.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk