This postgraduate programme of study is concerned with a specialist area that is part of two wider fields of study: communications (or media) studies and business studies. This area of academic interest and activity is sometimes also called organisational or corporate communications, and the phrase 'news management' is also sometimes used in this context. The course aims to provide a thorough knowledge of the methods of data collection and analysis available to those professionally and academically concerned with communications management and the necessary skills to use these methods in a professional context. The course will also emphasise the need to look beyond the application of techniques; it will, therefore, incorporate a critical attitude to research and encourage you to operate as reflective practitioners, whether in a professional or academic context.
The course consists of four core modules, two optional modules, and a dissertation of 15,000 words. The four core modules are: Media Theory Evaluation and Research Methods I & II; Ethics of Communication I & II. The two optional modules are either: Public Relations/Advanced Public Relations or: Either Quantitative Research Methods; or Qualitative Research Methods/Evaluative Research Methods.
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals. Applicants should have a good Honours degree in a relevant subject, or a lower grade of first degree plus relevant professional experience, or training, or extensive professional experience at a high level. All applications will be considered on their individual merits and applicants may be asked to attend an interview.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk