The programme is composed of 4 taught modules and a Management Dissertation (180 M credits in total) to be completed in a period of one year on a full-time basis, or over two years part-time. There are no options, all the modules are compulsory.
The programme will be based on four 30 credit modules and a 60 credit dissertation. The four modules are 'Digital Marketing and the Consumer', 'E-Commerce and the Law', 'Strategic Web Design', 'Measurement, Development and Security'.
In the first semester, the programme will focus on principles of digital marketing and the Internet, digital communications strategies, database marketing and customer behaviour, commercial activities and e-commerce, search engines, marketing and optimisation.
The second semester will consider strategic web design, digital business strategies, digital metrics and analysis, electronic new product development (e-NPD), digital ethics, legislation and security, multimedia.
Students will normally complete their Management Dissertation over the summer (if September entry) or over 2 months following their last semester if February entry.
All applicants will be expected to have achieved a minimum 2.2 (or equivalent) undergraduate degree in Marketing or/and a CIM Postgraduate Diploma, or perhaps in E-Commerce/E-Business with a significant marketing component. Students with significant work experience in Marketing but with no first degree will be considered on a case by case basis. Candidates whose first language is not English and are not UK degree educated must obtain a minimum IELTS score of 6.5 or TOEFL 600. LSBF will apply the principle of equality of opportunity in its admissions processes, and will encourage the recruitment of a diverse range of students. For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk