This Joint Honours programme is designed for students who want to work in the area of events, hospitality, public relations and marketing. The course gives you a strong academic background in marketing, PR and business, and enables you to apply this to the growing world of public relations and events. This is coupled with practical implementation through the organisation and promotion of events. London is a world centre of events; cultural, music, artistic, sports and historic, so this is an ideal course for someone who wants to get more involved in this industry.
Course structure
Level 1 - studies include an introduction to learning and assessment in higher education and the wider context of your subject.
Modules include:
Studying Service Sector Management
Leisure and Tourism Environment
Introduction to Public Relations
Quantitative Analysis
Global Challenges for Business, Management & Leadership
The Events Industry
Level 2 increasingly addresses issues related to employability and professional practice.
Modules include:
Finance for Leisure Tourism and Hospitality Management
Public Relations Theory and Practice
Events Management Law
Communications and Technology
Planning and Management of Events
Media Relations
Level 3 - further develops your skills in independent problem identification and analysis.
Modules include:
Contemporary Issues in Events Management
Globalisation and The Media
Public Relations Strategy
Events Strategy
PR and Events Project
In addition to the University’s standard entry requirements, you should also have 220 points, including at least 160 from two or more A-levels (or equivalent Level 3 Diplomas and Certificates). English Language and Maths GCSE grade C or above (or equivalent) are also required. These requirements may be varied.
Accelerated study
Exemptions from some parts of the course may be possible, depending on your previous academic or work-based qualifications
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk