The MA is a unique course aimed at those working in, or preparing to work in event marketing, marketing events or event management. The philosophy of this curriculum is based upon the assertion that events marketing is events management. At senior level in the events industry, it is the event marketers who not only deliver marketing strategies, but also devise the event concepts. It is the events managers who deliver these concepts.
Event management and production organisations need qualified marketing managers, whilst nationally, there has been a dramatic increase in the use of events as part of an organisation's marketing communications mix. The course seeks to develop various skills and attributes, including your employability, enterprise and internationalisation. The philosophy behind the curriculum hinges on the concept of 'imagineering' - a new marketing and product development practice that relies on dreams, emotion and fantasy, from 'the Disneyfication of business' to the 'Experience Economy'.
The course is designed to provide you with a mix of marketing and management theory, whilst real-life case studies and industry guest lecturers demonstrate how theory relates to practice. The concept of imagineering is applied to industry cases through project-based assignments to demonstrate how the marketing function can be extended to achieve the 'Experience Economy'. Another unique element of the course is the study of the relationship between marketing and management accounting. The course is multidisciplinary and is taught by staff who have event industry backgrounds and extensive research skills. Industry links feature strongly throughout the course.
The course consists of five core modules, one optional module and a dissertation of 15,000 words.
The core modules include:
Event and Live Media Industries
Events Marketing
Managing the Service Sector
Financing Events
Research Methods for Leisure and Tourism
You should possess a good Honours degree, minimum lower second class, or equivalent. For those who do not hold a degree or relevant professional qualification, extensive relevant professional experience (3-5 years) together with evidence of scholarly ability will be required. Where possible candidates will be interviewed.
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk