Fashion is important to the UK economy. It is estimated that there are approximately 110,000 people employed within this industry, which has grown since 2000. More significantly, a shift in importance has occurred away from manufacturing towards marketing, marketing communications, distribution and supply chain relationships. As a consequence, there is an increased demand for graduates who are equipped with business knowledge of the fashion industry. To this end, the aim of the course is to provide students with a contemporary understanding of fashion marketing in order to meet the demands of the sector. Ultimately, graduates will be prepared for employment both within the national and international fashion environment.
Course structure
The course involves studying 8 modules per academic level.
Level 1 introduces you to marketing communications with a grounding in business. It also prepares you for higher education-level study, introducing key topics and helping you to gain an overview of your subject.
Level 1 modules include :
The Fashion Industry
The Retail Environment
Studying Marketing and Operations
Introduction to Marketing
The Internet and Business
Understanding Information
Level 2 modules include
Fashion Forecasting and Marketing
Branding
Marketing
Marketing Communications
Fashion Buying
Consumer Psychology and Buyer Behaviour
Level 3 modules include
Global Fashion Marketing
Services marketing
Buyer Behaviour 2
Advertising
Fashion Marketing Project
In addition to the University’s standard entry requirements, you should also have 220 points, including at least 160 from two or more A-levels (or equivalent Level 3 Diplomas and Certificates). English Language and Maths GCSE grade C or above (or equivalent) are also required. These requirements may be varied.
Accelerated study
Exemptions from some parts of the course may be possible, depending on your previous academic or work-based qualifications
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk