MA Design & Strategy, alongside MA Innovation & Brand Management and MA Creative Enterprise, forms one of three specialist postgraduate awards that are designed to close the gap between traditional design education and management. Teaching occurs alongside the other courses in this group, giving you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities within your chosen industry.
Rarely are design and strategy discussed in terms of a synergistic relationship: design universities teach design and business schools teach strategy. We believe, however, that the two are equal partners in the quest for competitive advantage.
The MA in Design and Strategy takes a radical, new look at the relationship between design and strategy, focusing on how you, as managers and designers, can use your innate creative skills to generate and sustain new market opportunities.
Career opportunities
This course will provide you with the knowledge, skills and power to critically analyse the competitive action of others, and will give you the tools to vision, plan and enact significantly complex, design-focused strategies within today's global market. The career opportunities open to you will be widespread and include traditional agency/client organisations providing strategic thinking and analysis to design teams, business consultancy roles or independent entrepreneurial activity.
Industry links
This course benefits greatly from its location in relation to London and from our ability to attract top industry practitioners as visiting lecturers. You will also have the opportunity to visit exhibitions, take part in conferences and industry events, and use advanced study facilities, such as the British Library and the City Business Library
Refer to UCA website: www.ucreative.ac.uk For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk