Course overview
The MA Marketing and Innovation is a 180-credit, three-stage pathway of awards comprising the postgraduate certificate, diploma, and masters-level awards.
You will be able to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. You will develop practical research and analytical capabilities, in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-consumer relationships. You will be able to review, modify, and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective, and to assess critically market-sourced data and information from a variety of organisations and use this for strategic marketing decision making.
There is the opportunity to examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and to develop intellectual mastery in the area of marketing management and innovation.
Additional course information
Course content maintains a good balance between theory and practical applications, covering the key functional areas encountered within international marketing. Throughout the course you will be encouraged to think critically about many different business issues and to develop marketing strategies.
A degree from a UK university in a related discipline. Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications. Those applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 or equivalent. Appropriate membership of a relevant professional body and other such qualifications of comparable standards which are acceptable to the University. Holders of the Professional Postgraduate Diploma from The Chartered Institute of Marketing are able to join the masters-stage of the award.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify
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