This new and exciting course is the first of its kind in the UK to offer an opportunity to develop your skills as a professional manager in the Creative Industries, and to use creativity as a core specialism of your business awareness and skills.
Creative Industries Management MBA is intended for those who wish to take a strategic role in growing creative businesses and who wish to use creativity as a core business skill. The course focuses on developing professionalism in entrepreneurship, and on the processes and strategies for innovation in the design, product and service industries. The course aims to create expertise for promoting strategies of sustainable growth in this increasingly significant business sector. Learning on the course centres on case studies and participation in 'live' projects, drawing strongly on its location within the Thames Gateway and the South East of England.
The aim of the programme is to develop professionals capable of making an immediate and significant contribution to the success of both new and existing organisations and businesses through the application of creative decision-making and strategic management. The programme is aimed at ambitious graduates from both creative disciplines and other backgrounds and who share a common goal to create business value through innovation and design.
Course Structure
The course is structured in three stages:
Stage 1 - The Creative Industries Core
This stage introduces you to the business context of the creative industries and the core strands of your MBA education: management, finance, people and marketing. You will begin to explore the application of creativity to business questions.
Stage 2 - Creative Management Applications
During this stage you will develop your knowledge through the application of creativity in addressing management challenges. You will elect to focus on the management of processes for experience delivery, service innovation, product innovation and entrepreneurship. You will apply your knowledge in 'live' industry situations, working in teams to address real issues and opportunities.
Stage 3 - Individual Creative Industries Management Project
During this stage you will develop an in-depth study in your chosen area of the creative industries. You will produce a dissertation supported by a business plan addressing change, innovation or entrepreneurial activity based on a real industry situation. This stage will give you the opportunity to synthesize all your learning in producing business solutions.
Career Opportunities
This course prepares you for and/or develops your career as a professional manager in the creative industries or alternatively in a wider range of business situations where creativity is a prerequisite. Businesses where creativity is the main product including service-based companies such as design consultancy, production agency and public relations or product based companies including event management, brand experience consultancy will be able to utilise your skills. Alternatively, you may wish to focus on bringing your creative management skills to areas such as forecasting, risk management, research, innovation or marketing within a broad range of business environments.
Refer to UCA website: www.ucreative.ac.uk For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk