The BA (Hons) Marketing allows you to combine the study of Marketing as a distinct field of expertise with the study of more general marketing concepts and management techniques. Concepts and techniques covered in the programme are relevant to four areas vital to any business. These include:
The ability to produce output, either as a product or service,
The reasons why consumers buy the product or service,
The management of marketing resources
The impact of the external environment on your marketing operations
Marketing is therefore multi-disciplinary in nature and can lead to many possible careers, although it is an ideal preparation for a career in the Marketing field, in particular.
The Marketing degree at UEL has four distinctive attributes:
The first is that it provides the opportunity to study marketing in some depth while also gaining a broad understanding of a range of business functions, processes and environmental influences.
The second is that the programme contains a lot of flexibility. The programme structure allows you to switch to another Business degree programme at any time up to half way through the degree, and you can also switch between full-time and part-time modes of study.
The third is that at each stage of the degree you will receive support in developing a personal development plan. This will consolidate learning, provide evidence of development to potential employers and also help you plan your future after graduating.
The fourth is that within the BA Marketing degree scheme we have an optional year of work placement between years 2 and 3 as well as the option of studying a semester at a partner institution in Europe. If you choose the work placement option you can gain several advantages which should help your career development by:
Putting into effect what you learnt in Years 1 and 2
Gaining valuable work experience in, and a wider understanding of, your chosen career route, and
Developing a network of contacts in your chosen career route, thus enhancing again your employability profile
For admission to undergraduate business and management programmes, applicants normally need to have either:
160 Tariff points with at least two A2 passes, or 160 points from AVCE (or equivalent)
24 points (pass) International Baccalaureate
Pass in a recognised Access Course or International Foundation Programme
In addition to the above, we require GCSE Maths grade C and English grade C or equivalents, unless competency is part of the qualification gained.
We also welcome mature student applicants and those with relevant professional and vocational qualifications, and these will be dealt with on an individual basis and may require an interview.
Students that apply to enter Year 2 or 3 of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes, or through an approved articulation agreement.
In the case of applicants whose first language is not English, then IELTS 6.0 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education undergraduate programmes.
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk