This vocational course provides you with a solid foundation in Public Relations theory and practice, giving you the skills necessary to start a career in either the commercial or public sector, PR consultancy, or within any organisation where you need to maintain relationships with a wide variety of stakeholder groups.
Course structure
Full-time students take eight modules a year at each of three levels. Joint Honours involves four modules from each level in Public Relations, plus four from your other subject. You may also choose a Major/Minor combination at the end of level 1.
Level 1 introduces you to Public Relations and Marketing and related elements of business theory and practice. It also prepares you for higher education-level study, helping you to gain an overview of your subject.
Modules include:
Global Challenges for Business, Management & Leadership
Introduction to Public Relations
Introduction to Marketing
The Internet and Business
Studying Marketing & Operations
Quantitative Analysis
Level 2 takes a more in-depth study of public relations, whilst developing specialist vocational skills.
You increasingly address issues related to employability and professional practice.
Modules include:
Media Relations
Communications and Technology
Public Relations Theory and Practice
Marketing Communications
Level 3 explores strategic and contemporary issues in greater detail. You further develop skills in problem identification and analysis through a project.
Modules include:
Corporate Communications
Public Relations Strategy
Current Issues in Public Relations
Globalisation and the Media
There are opportunities for you to gain professional experience through optional short-term or year-long work placements.
In addition to the University’s standard entry requirements, you should also have 220 points, including at least 160 from two or more A-levels (or equivalent Level 3 Diplomas and Certificates). English Language and Maths GCSE grade C or above (or equivalent) are also required. These requirements may be varied.
Accelerated study
Exemptions from some parts of the course may be possible, depending on your previous academic or work-based qualifications
For an explanation of qualifications, have a look at our IAG page on this site www.creativeway.org.uk/quals.
A Progression Agreement is a formal arrangement between two or more
education providers. It spells out what a learner needs to do to be
considered for a place on a named programme of study. Progression Agreements
may vary in the conditions they specify but they all aim to give guaranteed
pathways into higher education.
Advice on courses and careers:-
The Creative Way IAG team provides a specialist service for anyone
interested in finding out about courses and careers in the creative and
cultural industries. We can provide information direct to Students,
Parents/ Carers, Tutors and Careers Advisers via email, phone or organised
workshops and 1 to 1 sessions.
To find out more, visit our IAG page on this site on
http://www.creativeway.org.uk/IAG Or contact one of our career advisers: Matt Ball 07889 001764
m.ball@uel.ac.uk or Sarah
Comerford 07515 051509
s.comerford@uel.ac.uk